Omnicom's TCA Wins NA Media AOR For Ferguson Enterprises

Omnicom Media Group performance marketing agency TCA has been named North America media agency of record by publicly traded Ferguson Enterprises, a $30 billion provider of products and services for the construction sector.   

The company reported net advertising and marketing costs in its fiscal year 2023 of just over $400 million. Media expenditures were not broken out.  



The decision, which followed a competitive pitch involving several major holding company agencies, comes as the company looks to expand its media efforts focusing on full-funnel campaigns.  

 “In looking at the requirements to achieve our next level of growth, we sought an innovative, results-oriented agency to enhance our in-house resources and capabilities,” said Ferguson’s CMO, Victoria Morrissey.   

TCA designed a bespoke marketing and media solution for Ferguson that can adapt to their changing needs as the company continues an aggressive expansion strategy—it's made 50 acquisitions in the past five years.  


Next story loading loading..