'Odds' Are: Aura Takes Over Branding Rights At Fenway Pavillion

Aura, the newest sponsor of the Boston Red Sox, is noting its support with a new 30-second spot, “The Odds at Fenway.”

Now the team's official family online safety partner, Aura is taking over branding and naming rights of Fenway Park's pavilion level.

The campaign kicked off April 9, the Red Sox's home opener date. Scenes are shot around the ballpark, while Robert Downey Jr., an Aura board member, does the voiceover.

The commercial, which runs on the Jumbotron at Fenway and on NESN (New England Sports Network), reminds viewers that online crime happens to one in four consumers.

“The Odds at Fenway” campaign, created by GYK Antler, also has a tie-in with an out-of-home series at the ballpark.

The “What are the Odds” campaign was first launched by Arnold Worldwide in October 2023 to raise awareness of Aura's protection from scams, financial fraud and online predators.

GYK Antler's client list includes the Boston Bruins, Green Giant, Sallie Mae and New Hampshire Travel & Tourism.



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