Pandemic Had Lasting Effect On Digital Grocery Sales

Pandemic lockdowns in March 2020 drove significant growth in online grocery sales, which moved from the No. 4 digital-commerce category to No. 1 within a few weeks. Grocery has remained the top category ever since, according to data compiled by research company Comscore.

The grocery, baby and pet category last …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications