Craig Elimeliah has been appointed chief creative officer at Stagwell’s Code and Theory. He replaces Amy Carvajal who is leaving to pursue other opportunities.   

Most recently, Elimeliah was chief creative officer at Lippe Taylor, where he also led the start-up and “earned first” creative agency /prompt. Before /prompt and Lippe Taylor, he spent nearly eight years at VML as chief experience design officer.   

He has worked with numerous blue chip brands such as T-Mobile, Amazon, Google, New Balance, BP, Motorola, Pfizer, Clorox, Mattel, Nestle, Novartis, Microsoft and more.   

Elimeliah is the latest in a string of senior hires for the agency, including Raj Bhatia, who joined as global chief technology officer from Deloitte Digital last month. The agency has also been promoting from within, naming Kristen Cromer its new head of strategic accounts.   

Code and Theory CEO Michael Treff said, "Craig brings an unrivaled passion for culture, technology, science, and data, and how they merge with creativity, craftsmanship and storytelling. He seamlessly blends new and unconventional approaches to connect brands with customers, resulting in captivating experiences that redefine categories, embed culture and disrupt the status quo for clients."