• by Fern Siegel , May 17, 2024

Paige DeSorbo, a main cast member of Bravo's reality series "Summer House," is also an ambassador for Malibu, a coconut liqueur. Its "Vacation You" summer campaign posits the drink as an easy way to kick back and enjoy a vacation at home.

A brand extension of the Pernod Ricard spirit, it includes a Malibu x ResortPass — exclusive poolside cabana experiences that encourages urbanites without leaving home. Other offerings include a new LSPACE x Malibu exclusive tote bag and DeSorbo's signature cocktail.

"Vacation You" is part of Malibu's larger global brand campaign "Do Whatever Tastes Good," created by Wieden + Kennedy London. "Vacation You" is a local campaign conceived by Malibu’s U.S. agency team, led by ARC, with support from Articulate, Publicis Santé, 160over90 and Casanova.

Malibu’s "Do Whatever Tastes Good" campaign will be running across connected TV, online video, display, social, audio and OOH in Miami, Las Vegas, New York, New Orleans, Austin, Atlanta, Los Angeles, Boston, Philadelphia, Chicago, Phoenix and San Diego.

“No matter your location, I’m here to tell you that you can unlock your vacation self in simple ways that starts with finding a spot to meet up with your friends, putting on a fabulous outfit and sipping a delicious cocktail like my Malibu Paige Breeze,” said DeSorbo.

Her summer concoction is a mix of Malibu, sparkling water, pineapple and cranberry juice.