Consumers Want More Social Content From Front-Line Workers
- by Robert Williams , May 30, 2024
Consumer-facing employees have a critical role in representing the companies for which they work. About half (48%) of social media users want to see more content from these front-line employees, making them an important part of brand-building, according to the “2024 Content Benchmarks Report” from social-media management platform Sprout Social. …
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