• by Tanya Gazdik , June 2, 2024

Volkswagen of America is celebrating the second annual International Volkswagen Bus Day with a custom graphics program and 3D configurator for its highly anticipated electric van.

This celebration follows the inaugural 2023 Bus Day that marked the unveiling of the three-row, all-electric ID. Buzz, while paying homage to the brand’s original Type 2 Microbus.

In collaboration with Wrapmate, Volkswagen is using this year’s holiday to announce a custom graphics program available to future ID. Buzz owners by way of an online 3D configurator tool. 

The ID. Buzz will be offered stateside later this year as a 2025 model in three trims: Pro S and Pro S Plus, along with a launch-only 1st Edition.

Starting on Bus Day, June 2, the 3D configurator—launching first in beta—will allow future ID. Buzz customers to begin dreaming up their personalized vehicle design through a premium digital and accessory experience. 

The collaboration harnesses Wrapmate's experience with vehicle graphics and wraps and will allow future ID. Buzz owners to express their individual style, says Robert Gal, senior manager, Volkswagen accessories, Volkswagen of America.

Through the Wrapmate custom graphics program, Volkswagen will periodically introduce special release offerings designed by artists and VW brand partners. 

The first of these available designs will be the “Love the Earth” design similar created by artist Bob Hieronimus similar to the artwork that debuted at the inaugural International Volkswagen Bus Day in 2023.

In addition to the special release wrap collaboration, the Volkswagen DriverGear team has worked with Hieronimus to launch a branded capsule clothing collection commemorating the iconography of the original “Light Bus” art car—a Volkswagen Type 2 bus made world famous after its appearance at Woodstock. It became a symbol of the festival and the greater generational call for peace, love and unity after a snapshot of the bus by the Associated Press was widely circulated in newspapers and magazines across the country.