• by Joe Mandese  @mp_joemandese, June 6, 2024

Stagwell this morning announced it is rebranding Warsaw, Poland-based Brand New Galaxy as Assembly, and that it will be offering the Polish digital commerce shop's services and expertise as part of Assembly's global brand.

The rebrand comes more than two years after Stagwell acquired Brand New Galaxy and integrated it into the Stagwell Media Network.

Stagwell said key Brand New Galaxy execs are joining Assembly's global leadership team, including former CEO Piotr Morkowski, who has been named Assembly's Global Digital Commerce CEO.

Additionally, Julia Dziurbiejko and Kacper Kos assume the roles of global digital commerce COO and global head of digital commerce, respectively, at Assembly.