Former GE CMO Boff Joins Agency Said Differently As CEO

Creative, strategy, and customer experience agency Said Differently has tapped former General Electric CMO Linda Boff to be its CEO. The appointment follows the agency’s merger with digital transformation company Brainvire. 

Boff will lead the company alongside cofounders Rachel Barek and Brian Skahan and Brainvire’s CEO, Chintan Shah. She succeeds Barek as CEO. 



Charlotte NC-based private equity firm Falfurrias Capital Partners bought a majority stake in Said Differently in 2022, two years after it was founded. (Last year Falfurrias bought a stake in independent media agency Brainlabs).  

Said Differently utilizes a global talent network to assemble teams to work on client projects. The model enables it to develop campaigns, products and platforms for clients worldwide. 

With the Brainvire merger the agency offers a service menu that includes consulting, strategy, creative, and technology, that it positions as a “next-generation alternative to traditional holding companies.” 

Said Boff: “As someone who has had the privilege to work with many great agencies, I know that talent is the real differentiator, and I love that the Said Differently model taps the best people around the world with a systemic, highly flexible process that prizes world-class creative work. Going from one of the world’s most established brands to leading a challenger firm that’s redefining the way work gets done is the most exciting challenge I can imagine.” 

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