Cannes Lions said that a total of 26,753 submissions have been received for the 2024 Awards.   

The number of brands submitting work is up 6% while there is a 31% spike in the number of media owner submissions which Lions CEO Simon Cook said demonstrated “the breadth of investment in creativity across the full spectrum of branded communications.”  

Some of the Lions outside the traditional disciplines which have seen growth include Creative Business Transformation (+8%), Creative Commerce (+18%) and Creative Strategy (+5%).   

The number of entries for the Social & Influencer Lions have grown by 21%, the highest number of entries since the Lion launched in 2018.  

Outdoor Lions submissions are up 6%,  Audio & Radio Lions are up 6%, while the Innovation Lions are up by 52%.  

The Festival begins on Monday, June 17.