News Content Doesn't Negatively Affect Key Brand Metrics, Survey Shows
- by Robert Williams , June 20, 2024
Some brands are reluctant to place advertising within news content because of concerns that controversial or unsettling stories make people less receptive to commercial messaging. However, news not only is brand-safe, but it also helps to raise key metrics for advertisers, according to a study of 50,000 U.S. adults by …
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