• by Fern Siegel , Yesterday

Broadhead has named Heather Lee senior vice president, media.

At the agency, Lee will oversee all media planning, investment and partnership across the client roster, which includes Abbott, Daimler and UnitedHealthcare. Her focus is adding AI innovations to media and measurement to ensure business' financial growth and redefine the future of marketing.

Emilie Hitch, chief strategy officer at Broadhead, said Lee “has the hunger and energy to push the discipline forward, the clarity to see where media is actually heading as a practice area, and a track record of building teams with curiosity, drive and innovation. She understands how to translate audiences into revenue for clients.”

Previously, Lee was SVP/group media director at Colle McVoy, leading media programs for Vitamix, Bob Evans, CHS/Cenex and Associate Bank. Earlier, she held media posts at TDA Boulder, Stagwell’s Assembly and Saatchi & Saatchi.

“Broadhead has created a culture where experimentation and innovation are truly embedded in the work,” said Lee. “The opportunity to democratize access to AI-powered strategy is incredibly compelling. Broadhead is proving that brands of any size can access the same sophistication, speed and smart creative that was once limited to the biggest advertisers.”

Headquartered in Minneapolis, the agency also has offices in Milwaukee and Charlotte.