Omnicom's OMD Is Cannes Lions Media Network Of The Year

Omnicom’s OMD is Cannes Lions Media Network of the Year. Sibling agency PHD was second-ranked and Germany’s Mediaplus, Europe’s largest independent media network, was third. 

The Media Network of the Year at Cannes Lions is awarded to the network with the most points from shortlisted and awarded entries in the Media Lions category. Points are also awarded to companies credited with media placement in entries. 



None of the top three finishers took home the Grand Prix in Media this year. That award went to agency Gut São Paulo for a Black Friday promotion created for Brazilian ecommerce giant Mercado Libre. 

Among the 10 Gold Media Lions awarded, Mediaplus won for the campaign “Animal Alerts,” the first earthquake warning system powered by pet health data. According to the submission, evidence shows that when dogs sense earthquakes, they display anxiety, agitation, and unusual behavior several minutes to hours ahead of the event.    

OMD won two Grand Prix outside the media category, including the “Michael CeraVe” Grand Prix for the Social/Influencer campaign led by Ogilvy PR. The credited media agency for the effort is listed as “the Beauty Co-Lab dedicated team for Loreal at OMD.”  

OMD was also listed as the media agency for the Grand Prix in Creative Business Transformation campaign for Philips called “Better Than New.” The campaign highlighted the planet-unfriendly reality that many companies send returned items to landfills because it’s cheaper than refurbishing them. Philips wanted to raise awareness for the issue of e-waste, while highlighting its own robust refurbishing efforts. LePub Amsterdam was the creative agency on the effort. 


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