• by Fern Siegel , July 16, 2024

Creative agency Fold7 has selected Tommy Willis as its first social creative director.

Previously, he was with entertainment marketing group Tommy, winning social pitches for Netflix, Paramount Pictures and Adobe. Willis has also worked at We Are Social, AMV BBDO and LADbible Group.

His creative output includes KFC’s one-of-a-kind Gravy Card and creating a Netflix x Rebel Moon sci-fi experience for gamers within Farming Simulator.

Willis reports to Dave Billing, executive creative director.

Billing said: “Today, the cauldron of culture is social media. Tommy swims in this domain with the grace of a particularly clever dolphin, and he’ll bring some serious creative firepower to Fold7.”

London-based Fold7's social clients include Carlsberg UK, St Pierre and Audible.