• by Joe Mandese  @mp_joemandese, July 16, 2024

Ahead of the 2024 Summer Olympic Games, PMG is investing in its sports media expertise, naming Dan Conti to the new position of head of sports marketing.

Conti, who previously was global head of Wavemaker Sports at GroupM's Wavemaker unit, will oversee the launch of a new dedicated sports marketing practice handling sports partnerships with rights holders, broadcasters, publishers, and talent.

Based in New York City, Conti reports to PMG president Jon Dupuis.

Prior to Wavemaker, Conti held senior positions at Horizon Media, DAZN Group and others.