• by Fern Siegel , July 29, 2024

Webflow, a web design and hosting platform, is debuting its first brand campaign in its 11-year history.

The campaign, produced by nice&frank, kicked off today in San Francisco transport hubs to capitalize on summer travel.

Takeovers include the San Jose Airport, Montgomery Bart Station and CalTrain Station, with placements in San Francisco Airport, SoMa SF, San Francisco Marina and North Beach.

The twist? The creative focuses more on its customers and less on the company. It trumpets the success of user and creators, the ways they utilize Webflow to build and grow their sites.

“How often do you get to help a brand like Webflow put their first-ever OOH campaign out into the world? We’ve strategically taken over key OOH locations around the San Francisco Bay Area with high foot traffic to hero the incredible companies who currently build on Webflow. We're excited for Webflow to no longer be just a web developer's best-kept secret,” said Drew Forrest, director of connections strategy, nice&frank.

The OOH campaign follows key Webflow moves this year.

The company named NFL and Google vet Linda Tong as its new CEO and purchased a key acquisition. It raised more than $330 million in April on a $4 billion valuation and expanded into a new sector, marketing optimization, by buying Intellimize, a startup leveraging AI to personalize sites for unique visitors. Sources estimate the buy in the eight-figure range.

Webflow was founded by Vlad Magdalin, Sergie Magdalin and Bryant Chou in August 2013.

Nice&frank's client work includes Doritos, San Francisco Giants, Les Mills and Bubly.