• by Joe Mandese  @mp_joemandese, August 1, 2024

Long-time Mediahub Chief Investment Officer Carrie Drinkwater has joined Carat US with the same title, which is a "net new role" for the Dentsu media shop.

In the new role, Carat said Drinkwater will work closely with Dentsu Chief Investment and Activation Officer Cara Lewis under Carat North America CEO Mike Law.

Before joining Mediahub in 2013, Drinkwater was a 15-year veteran of MPG (now part of Havas).