Marketing agency 160/90 has appointed global business development lead Jessica Sinn to executive vice president. In the expanded role, Sinn will additionally be responsible for the agency’s Entertainment Marketing division and corporate marketing efforts.  

 Sinn is based in Los Angeles where parent company Endeavor and sibling firm WME are also located.    

160/90’s Entertainment Marketing team connects brands to entertainment, through talent partnerships, co-promotional partnerships, branded content, and campaign support. It also helps to identify opportunities for brands in the development and production of film and television series.  

The global Entertainment Marketing team spans the U.S., Europe, the Middle and Africa, and counts Amazon, Visa, and Palo Alto Networks as clients. Earlier this year, the Entertainment Marketing team supported USAA’s first co-promotional partnership with Apple TV+’s limited series “Masters of the Air.”