Executives Foresee AI's Positive Effect On Brands
- by Robert Williams , August 8, 2024
The growing adoption of artificial intelligence, including generative AI applications such as ChatGPT, by organizations has raised ethical concerns among executives from organizations of all sizes. These worries are more than outweighed by the positive effects of the technology, including improvement to brand reputation, a survey by consulting firm Deloitte …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
