• by Fern Siegel , August 16, 2024

FirstBank has introduced its latest ad campaign, with creative by TDA Boulder.

The twist is introducing novel ideas. The RideShare spot opens in 2009, with entrepreneurs pitching an app that lets strangers drive you around — in their cars. The bankers are totally confused. In Search Engine, set in 1998, bankers are asks to image a site that can answer any question.

The campaign underscores how seemingly out-of-the-box proposals can have merit. What's needed is a visionary financial institution to bring such ambitious ideas to fruition.

That's FirstBank's differential. The ads promote the human touch, which personalizes service in a digital age. 

Augmenting the spots, the campaign has print and OOH components. Media elements include OTT, CTV and social networks.

Jeremy Seibold, creative director/partner, TDA Boulder, said: “Through humor and relatability, we hope to inspire business owners to pursue their dreams with confidence and courage. FirstBank has the people, products and services to help these people on their journey.”

FirstBank has been an agency client for 15 years. It is one of the largest privately held banks in the United States, maintaining more than 100 branch locations across Colorado, Arizona and California.