Media Executives See Value From Investments In Generative AI
- by Robert Williams , August 20, 2024
Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and that also is revolutionizing internet search, is quickly being adopted by technology, media and telecommunications companies. About three quarters (72%) of senior executives in these industries said they’re increasing their investment in Generative AI because of the …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
