Ad agency Rethink has promoted Tara Lawall to Partner and Chief Creative Officer for Rethink New York. Lawall joined the agency last September as an executive creative director and will report to Rethink Global CCO, Aaron Starkman.  Previous New York CCO Daniel Lobatón Morey is departing the agency for another opportunity.   

Lawall has held positions at a variety of agencies, most recently serving as executive creative director at Droga5. Earlier she served at agencies Anomaly, 72andSunny and Mother.    

Based in Canada, Rethink opened its New York office in 2022. Clients there include Uber Eats, Uber Direct, Dove Men+Care, and Epidemic Sound.  

Lawall is the latest hire that Rethink has recruited from Droga5, earlier tapping associate creative directors Jon Krippahne and Patrick French from that agency. Rich Greco, Rethink’s recently named executive creative director, design, is also a Droga5 veteran, who spent the last two years at design shop JKR.