Sailors’ nightmares are made from the Kraken, a mythical sea octopus/squid-esque beast, which also inspired a premium brand of rum. In honor of National Rum Month this August, The Kraken Rum has launched a new cocktail and accompanying cosmetic collaboration worthy of the spooky spirit.
The new Kraken’s Kiss cocktail contains one and a half parts Kraken Gold Spiced Rum, half part orange juice, two parts pineapple juice and one pinch gold luster dust. The brand has partnered with Black Moon Cosmetics for a lipstick to match the golden-hued beverage.
The two companies launched The Emperor Kraken Duo, which contains a liquid to matte metallic lipstick in a blackened olive gold shade, accompanied by a bottle of The Kraken Rum with its signature Kraken illustrated bottle. The lipstick box is also decorated with similar matching Kraken imagery.
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The Kraken Gold Spiced Rum is a relatively new addition to the brand’s rum lineup, described as “70-proof Dominican gold spiced rum aged two years by the sea for superior smoothness. A Kraken-approved treasure.”
According to the Distilled Spirits Counsel, in 2023 “nearly 22.7 million 9-liter cases of rum were sold in the United States, generating 2.4 billion in revenue for distillers.” Flavored and spiced rum are particularly popular, accounting for 57% of all rums sold.
The collab is being promoted via both Kraken Rum and Black Moon Cosmetics websites and social channels such as Instagram and TikTok.
The Emperor Kraken Duo is available on the brand’s website for a limited time for $37.99. The lipstick itself is also available separately for $18.00 at Black Moon Cosmetics’ site.