In a bid to boost its data and analytics capabilities, Havas has acquired data agency DMPG. The agency will be aligned with Havas Media Network’s data, tech and analytics consultancy, CSA. 

Founded eleven years ago by Steve Carrod and Tom Marianczak, DMPG has a suite of digital data technology services including customer experience strategy; digital analytics design, implementation and adoption; experience optimization program creation, and execution and omnichannel data activation support.  

DMPG also is a certified partner of Adobe, Google, Tealium, ObservePoint, Optimizely and Treasure Data.  

DMPG works with Shutterfly, TUI, The Economist, RS Group, Boden, River Island, and Center Parcs, among others. 

Launched in 2023, CSA now encompasses more than 400+ data experts across 20+ countries delivering end-to-end data and technology solutions.   

The transaction is the latest in a series of strategic data and tech-focused investments for Havas. In 2021, Havas acquired Search Laboratory, a data-driven digital agency and Google Marketing Platform Reseller. 

Carrod will continue to serve as managing director DMPG, reporting to Chris Attewell, CEO of Search Laboratory and CSA lead in the UK. 

Pictured above (L-R): From left to right: Carrod, Marianczak and Patrick Affleck, CEO of UK and Ireland, Havas Media Network UK.