Stagwell, Publishers Urge Advertisers To Boost Support Of 'Quality News'

by Steve McClellan , September 24, 2024

Major news organizations including The New York Times, The Wall Street Journal and The Washington Post issued an “open letter” full-page ad in their editions today pitching brands to boost their investments in “quality news and journalism.”

The effort was coordinated by marketing services company Stagwell as part of its “Future of News” initiative, which earlier this year released a study finding that brand safety standards currently in use are unnecessarily “demonetizing” the news industry.

“Business leaders need to work together to create a new virtuous cycle, one in which advertisers and consumers support news,” the ad states. “When news organizations thrive, brands drive business results from reaching valuable audiences, and quality journalism prevails.”

In addition to the three above-mentioned dailies, the ad ran in other major newspapers around the country and online. Stagwell and about two-dozen publishers are supporting the effort.

“News plays an indispensable role in our democracy,” the ad declared, noting that both advertisers and consumers have pulled back from supporting news.

“As newsrooms decline, dis-information and mis-information rise. And democracy suffers.”

See the full ad here.

advertising, journalism

2 comments about "Stagwell, Publishers Urge Advertisers To Boost Support Of 'Quality News'".

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Thomas Siebert from BENEVOLENT PROPAGANDA, September 25, 2024 at 10:48 a.m.
Hilarous. All these rags are dying ugly and I will dance on their grave when they do. These professional purveyors of propaganda smear their more honest challengers as the cause of "dis-information and mis-information" when the killer is inside the house.

Here's a quick list of Big Lies pushed hard by the controlled corrupt collectivist corporate criminal clown media, just off top of my head, in the past half-decade or so:

> Russian Election Collusion
> Trump called neo-Nazis “fine people”
> Jussie Smollett hate hoax
> Bubba Wallace hate hoax
> Covington kids hate hoax
> Governor Whitmer kidnapping false flag (orchestrated by FBI)
> Kavanaugh rape smear
> Trump “piss tape” smear
> COVID lab leak was racist conspiracy theory
> Cloth masks prevent COVID
> COVID vaxx means you won’t get it
> Ivermectin is horse dewormer
> Border agents whipped migrants
> Trump overfed goldfish while in Japan
> “6uild 6ack 6etter” will pay for itself.
> Islamic Terrorist was “Austere Religious Scholar”
> Steele Dossier (concocted via Clinton campaign)
> Russian bounties on US Military soldiers in Afghanistan
> Hunter Biden’s laptop was Russian disinfo
> Andrew Cuomo provided the nation’s best COVID leadership
> Chris Cuomo/CNN: “It’s illegal to read the Clinton emails.”
> “Don’t Say Gay” was in the Florida bill
> January 6th, 2021 was an “insurrection.”
> Officer Sicknick was murdered by protesters on Jan 6th
> BYU students hurled racist insults at Duke Volleyball player
> Joe Biden is juuuuuust fine
> Joe Biden didn't foul himself in France
> Ashley Biden's diary entry about being forced to shower with her father is fake
> Kamala Harris wasn't "border czar"
> Kamala Harris was democratically nominated

It's not hard to find “quality news and journalism." It's just hard to find it among the corrupt corporate media. Their ignominious death can't come soon enough, and I enjoy knowing that they see it coming but are unwilling to make the Truth-based pivot to stop it. SPLAT.

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Ed Papazian from Media Dynamics Inc, September 25, 2024 at 12:09 p.m.

If the purpose is to get advertisers to switch billions of ad dollars from TV and the internet to newspapaers I think that's not a realistic position to take. Failing that, how is this mission to save "news"---by which they seem to mean the daily newspaper----going to accomplish its goal?