• by Fern Siegel , September 25, 2024

Miami ad agency Alma has named Julie L. Andrews as head of business leadership. 

Previously, she was VP, managing director of R/GA. She also headed client operations at Virtue Worldwide.

Andrews is responsible for building strong relationships with clients and encouraging the agency's new "ungeneral vision" and growth plan, moving the company from its multicultural roots into more general market options.

She reports to Ana Bermudez, SVP, managing director at Alma.

Bermudez said Andrews' "experience and passion makes her perfectly suited for it. Her creativity, strategic rigor, and optimistic energy are exactly what we need to elevate our business leadership department and continue our journey as the ungeneral agency."

Alma's client list includes Pepsi, Coors Light and McDonald's.