Omnicom’s precision marketing agency Rapp has appointed Jeannine Falcone as its new Global CEO. She succeeds Marco Scognamiglio, a 25-year veteran of the agency who held the top role for eight years.  

Falcone joins the agency from Accenture Song, where she most recently served as global marketing services and strategic integration lead. She’s credited with playing a key role in driving the strategy and evolution of Accenture Song’s go-to-market offerings.   

She also previously held the role of global and North America marketing & communications lead, where she led the acquisition and integration of several major agencies into Accenture Song, including WireStone, MXM, Droga5 and ConcentricLife.  

Before joining Accenture, Falcone was the president of Harte Hanks Agency Services. 

She will report to Luke Taylor, CEO of Omnicom Precision Marketing Group.