Crossmedia has named Doug
Schnebel as its new executive client director-head of planning.
Schnebel will oversee Crossmedia’s planning team and standardize the agency’s planning process across all clients.
He reports to Anne Bologna, Chief Strategy-Integration Officer.
Prior to his hire, Schnebel was SVP, managing director at UM Worldwide, leading global planning for American Express across key verticals and business units.
Before that, he served as client business lead at PHD, group director at OMD and held several roles at Essence and Mindshare, leading cross-channel media strategies for Delta Air Lines, HSBC, Cirque du Soleil and Levi Strauss.
“Bringing a fresh perspective and diverse skill set working at media shops big and small, we knew Doug would be an incredible asset to Crossmedia, as we look to continue scaling our business and planning capabilities,” said Crossmedia CEO, Kamran Asghar.
Founded in 1997, Crossmedia's clients include U.S. Bank, Etihad Airways, Invesco, Planet Fitness and Lincoln Financial Group and White Castle.
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