Omnicom Media Group this morning named agency research and analytics vet Dylan Mouratsing U.K. managing director of its Annalect unit.
Mouratsing, who joins from Global Chief Data Officer and partner at WPP majority-owned T&Pm, succeeds Marie Clayton, who was recently named managing director of Annalect EMEA.
His appointment marks a return to Omnicom for Mouratsing, who previously was business director at MG OMD, where he helped establish and lead a 40-person team that integrated insights, ad-ops, data science and econometrics to inform investment strategies.