• by Fern Siegel , October 9, 2024

Le Truc, Publicis Groupe's creative collective, named Katy Alonzo as partner-chief strategy officer.

She joins CSOs Ramon Jimenez and Dylan Viner, based in New York.

Prior to her appointment, Alonzo was principal, brand strategy and transformation at Blackstone. She has also worked as co-head of strategy at Venables & Partners in San Francisco. Other agency work includes senior posts at Droga5, Mother U.S. and Anomaly.

Previous brand work includes food, service, beauty and genealogy clients.

“Katy’s impeccable creative credentials and expertise in value creation through brand building make her an ideal fit for Le Truc and for the future model of how strategists need to think and act,”said Gareth Goodall, chief strategy officer, Publicis Creative. “Her diverse experience across agencies and clients positions her perfectly to drive our collective's continued success.”