• by Fern Siegel , October 11, 2024

Brand agency General Idea appointed co-founder Tanner Graham as CEO. The LGBTQIA+-owned and led agency works with brands and individuals across fashion, luxury and entertainment.

To add to its executive team, the agency also hired Nathan Jun Poekert as its first Chief Marketing Officer. Previously, Poekert ran the Jun consultancy practice and led social media and marketing campaigns top brands, including American Eagle and BMW Group.

"Building deeply-engaged communities is the most important thing a brand can do today. We believe strong aesthetics attract consumers to a brand, while our expanded expertise drive the action required to create true business impact," Graham told People on the Move.

General Idea's client work has included The Book of HOV, Coach, Ferrari and Lanvin. Celebrity clientele include Rihanna’s Savage Fenty lingerie and Ariana Grande’s LovesNotes fragrance.

“With this new leadership team, we are evolving General Idea from a brand design agency to an agency for the future providing an arsenal of inter-connected capabilities for today’s marketers and brands,” added Ian Schatzberg, agency co-founder.