MindgruveMacarta Selects Brady As VP, Integrated Strategy

by Fern Siegel , October 14, 2024

Performance marketing and retail media agency MindgruveMacarta named Haven Brady vice president, integrated strategy.

Brady will lead brand, marketing, commerce and lead generation programs for global clients.

Chad Robley, Chairman-CEO of MindgruveMacarta, said: "Holding executive leadership positions at companies in the finance, healthcare, and education industries, Haven developed a deep understanding of performance marketing strategies and analytics in the B2B and B2C sectors. Our strategy practice group plays a pivotal role in our clients' success and we're excited to have Haven lead this team."

Prior to his hire, Brady served as the Chief Marketing Officer at USClaims.

His past posts include director of digital marketing and customer acquisition at MDVIP, a Goldman Sachs Co., and director of global marketing and digital strategy at Laureate Education Inc.

MindgruveMacarta recently announced a merger with Icon Commerce, the largest independent commerce agency in the Midwest. In September, it become one of Emarketer's first retail media data partners in LATAM.

agency, management, strategy

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