• by Tanya Gazdik , October 13, 2024

Lyft is partnering with ticketing company AXS to integrate rides directly into the ticketing experience. 

Fans will be able to schedule discounted rides in advance and receive event-specific push notifications which will help streamline the journey from purchasing a ticket to arriving at the venue.

The partnership, brokered by AEG Global Partnerships, makes Lyft an official partner of AXS in North America.

AXS will feature Lyft as an official partner across the ticketing platform’s mobile app and digital channels. AXS ticket buyers will receive event-specific push notifications, exclusive promotions and offers including the ability to reserve a discounted ride in advance using Lyft’s scheduled rides.

Lyft will also leverage its omnichannel media network to promote AXS-ticketed events to millions of riders.

AXS is the ticketing partner for over 1,300 venues, sports teams, concerts and events across North America, Europe, Asia and Australia.

With about 58% of Lyft users already relying on the service to get to and from entertainment events, this partnership is a natural fit, according to the company. 

With millions of rides taking place a day, Lyft is uniquely positioned to reach a diverse and highly engaged audience, with passengers typically keeping the app open for 20% of ride time on average. This offers a valuable touchpoint for AXS ticket promotions and will provide fans with timely and relevant information about upcoming events and offers.

"We’re always looking for new and improved ways to enhance the fan experience and add value to our ticket buyers, and this partnership does just that," said Tom Andrus, president, AXS North America, in a release. “By integrating Lyft across our channels, we’re providing a complete event experience from start to finish.”