this or that

This VP of Marketing Prefers Human Touch Over AI

Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask their work and personal preferences.

In this week’s This or That, get to know Jenny Dwork, VP of Marketing at Wisp as she gives us her preferences on food, things to do, and more.

Jenny Dwork, VP of Marketing at Wisp:

  • Brand or Performance: Brand

  • Binge Watching TV or Reading a Book: Both 

  • DOOH or CTV:CTV 

  • AI or Human Touch: Human Touch 

  • Sushi or Quesadilla: Sushi 

  • Email or SMS: Email 

  • Mysteries or Love Stories: Love

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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