Lots of Brands are getting into the spirit (so to speak) of the Halloween season.

Yes, it has become a season that starts around the beginning of October and ends in early November, just in time for the ramp-up to Thanksgiving and more importantly for brands, Black Friday and Cyber Monday.   

Here’s a sampling:   

The Georgia Aquarium has completely revamped its atrium featuring Halloween decor.  Visitors can explore the haunted depths of Ocean Voyager with roaming pirates, dive into the Tropical Diver Gallery transformed into a Mermaids Grotto and more.  To get the word out, the Aquarium deployed its agency Doe-Anderson to prepare the “Haunted Seas” campaign, which includes a range of media spanning CTV/YouTube to streaming audio/radio, digital display, search, TV, OOH, print and social. Sample the work here.   

To promote the recent launch of the game Diablo IV: Vessel of Hatred, Mojo Supermarket created a dastardly activation that begins next week where players in New York and Los Angeles can send a bouquet of “deadly” flowers to foes and frenemies. The carnivorous and trypophobia-inducing plants will be packaged in “Vases of Hatred” and accompanied by poison-pen poems. Celebrity florist Dead Flowers was enlisted for the project.  

The vase is designed with death and decay etched into its surface, taking inspiration from the towering entry gates of Nahantu, where the Vessel of Hatred expansion is set. Additional campaign elements include a demon-like “Acolyte of Hatred” that will New York City handing out “sinister” flowers to passersby, while players outside New York and LA can send digital cards and receive in game awards.   

A McKinney campaign for Almond Breeze touts Almondmilk as “Scary good for you.” Elements include social videos, digital display and a 20-foot animatronic skeleton at LA's "Nights of the Jack.”  

Many other brands have launched campaigns over the past month or so and ad effectiveness tester System1 issued a report last week identifying top-testing ads including Reese’s, Instacart and Hershey’s.