Fusion92 Recruits Brand Vet Aldrich As Chief Client Officer
- by Fern Siegel , October 24, 2024
Fusion92 has hired Danielle Aldrich as Chief Client Officer.
Most recently, she served
as senior vice president, business development at digital agency Organic, part of Omnicom. During her tenure, she led the agency to achieve a peak 75% pitch win rate. Prior to Organic, she spent 16
years at Crispin Porter & Bogusky, ending as president at CP+B West.
Her
extensive brand experience includes American Airlines, Burger King, Old Navy, Fruit of the Loom, Hershey
and Hotels.com.
Matt Murphy, founder-CEO at Fusion92, said Aldrich's “leadership, insight
and strategic acumen arrive at the perfect time, as we continue to grow our robust solutions offering.”
The Chicago-based agency has hubs in Detroit, Austin and Denver. Client work includes Buddig, Ford Direct, H&R
Block and the University of Michigan.
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