• by Tanya Gazdik , October 30, 2024

Footwear brand Merrell and Jeep have joined forces for a second time to create a collection around Merrell’s newest hiking innovation and the electrified Jeep Wrangler 4xe. 

Targeting customers' mutual love of adventure and the outdoors, the latest collection sees the convergence of Merrell’s Moab Speed 2 and the Jeep brand’s 4xe technologies.

To put the Jeep 4xe and Moab Speed 2 to the ultimate test, the team is road tripping from Marquette, Michigan to Las Vegas with content creators Colleen Logan (@theworldiscolleen) and Matthew Chung (@chunger_shoots) joining in Rapid City, South Dakota. Fans of both brands can follow along the road trip on Merrell’s Instagram for a chance to win giveaways.

Following the 2023 partnership, the 2024 collaboration specifically focuses on new technologies embodying the future of hiking and off-road exploration. 

“These boots are made to appeal to the way-finders, go-getters and early adopters,” according to a release. “The Jeep brand’s electric-vehicle initiatives share common ground with Merrell’s eco-aspirations mirrored onto the footwear materials.”

The Merrell x Jeep Moab Speed 2 unisex shoes will be available for purchase on Nov. 12 in the United States and Canada. Outdoor enthusiasts will recognize popular Jeep paint colors, including High Velocity, Tuscadero Pink, Bright White and Black.

Other automotive-inspired features include a Jeep brand metallic upper, underlay radiator grille-like mesh, seatbelt-inspired webbing and an electric blue trim used on the Jeep 4xe models.

“Following a successful run with the first boot, we know our consumers are engaged, and [we] look forward to reaching a new audience through this second collaboration with Merrell,” said Kim Adams House, director of licensing and merchandise for Stellantis, in a release.

The collection will be also available at retailers, including Zappos in the U.S. and Sports Experts in Canada. The deal was facilitated by Stellantis' global licensing agency IMG.