• by Fern Siegel , November 8, 2024

LifeStance Heath, a large provider of virtual and in-person outpatient mental-heath care, has selected The Unquantifiable as its creative AOR.

First work is expected in 2025.

The Unquantifiable, founded by former Code and Theory co-founder-CXO of Equinox Brandon Ralph, will oversee LifeStance’s creative strategy, including brand campaigns, visual design and content.

“Our mission is to destigmatize mental health conditions with LifeStance,” said Ralph. “Mental health is about empathy and compassion, with the understanding that while people's life experiences are unique, their feelings and struggles are common, which drives more humanized and relatable creative campaigns and consumer touchpoints.”

One in five adults experiences a mental-health condition, according to Ashley Anderson, senior vice president, Marketing, LifeStance. She wants the agency to “create emotionally driven campaigns that will push the boundaries of how mental health is perceived while inspiring hope.”

The Unquantifiable's clients include Comcast, Lifestance and Equinox.

LifeStance and its supported practices employ nearly 7,000 psychiatrists, advanced practice nurses, psychologists and therapists and operates across 33 states and more than 550 centers.