• by Barbie Romero , November 12, 2024

Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask about their work and personal preferences.

In this week’s This or That, get to know Chris Potts, AVP, Global Head of Demand Generation & Marketing Measurement from Manulife as he gives us his preferences on food, sports, season, and more.

Chris Potts, AVP, Global Head of Demand Generation & Marketing Measurement from Manulife:

• Boston or New York: Boston (I grew up outside of NYC and love visiting friends there. Love living in Boston, but I still root for my NY teams. Go Rangers!)

• Paid or Owned Media: Paid

• Football or Ice Hockey: Ice Hockey

• In-House or Agency: Both -I'm a believer in a hybrid model.

• Burgers or Pizza: Pizza - tough to beat a NY style pepperoni slice.

• Fall or Summer: Fall

• Creative or Media: Both - can't have one without the other.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.