Ad agency Allen & Gerritsen has hired Paul Costello as executive vice president, marketing.   

Costello will oversee all new business development and marketing efforts across A&G’s Boston and Philadelphia locations, reporting to agency CEO Andrew Graff.  

He joins from Voicify, a platform for brands to deploy chatbots and voice assistants, where he was senior vice president of global partners and alliances. Earlier he was CMO at Au Bon Pain and was the founder of Agency 180. He also served as Chief Strategy Officer SessionM. 

The appointment follows the recent opening of the agency’s production studio, Third Space Studios.  

The full-service agency provides creative services, CX, public relations, media and analytics to clients that include Meet Boston, Dunkin’, Safety 1st, Legal Defense Fund, Keurig, and Visit Philadelphia.