• by Ray Schultz , Columnist, November 14, 2024

AtData has made its email marketing tools available on the Snowflake Marketplace -- the first of many such steps it will take, the company says. 

The Email Engagement and Alternate Email solutions will be available as Snowflake Native Apps. 

The goal is to “help more organizations unlock the power of their first-party data," says Brian Cardona, President of AtData.

Snowflake Marketplace is powered by Snowflake's cross-cloud technology, Snowgrid.

Email Engagement features a model score based on the consistency and frequency of email engagement at a particular email address over the prior six months.

"The intelligence within AtData's Email Engagement product empowers marketing teams to more accurately refine their campaign and cadence strategies to best reach actively engaged consumers," says Brian Burke, vice president of product at AtData. "The strong insight gleaned from the scores also provides fuel for data scientists to build email-based propensity models for optimizing email marketing and audience creation."

Alternative Email enables marketers to reconnect with lapsed customers, the company says. 

AtData’s publisher network supports over 150 billion email activity signals per month across 300+ email addresses. 

"We're excited to bring our email-centric solutions to the Snowflake Marketplace," Cardona says, adding that the arrangement will provide “easy, efficient access” to the AdData tools.