• by Fern Siegel , November 19, 2024

After Hurricanes Milton and Helene, key parts of Florida remain open for business.

Specifically, Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign. Potential travelers are targeted in New York, Chicago, Boston, Philadelphia, Atlanta and Germany, Canada and the U.K. globally.

The creative "Ready" campaign, "Ready to Play," "Ready to Dine" etc., is done by FKQ Advertising + Marketing, its agency of record. It highlights attractions, restaurants and hotels ready to welcome tourists. From the Florida Aquarium to the Museum of Science & Industry, the city offers an array of educational and cultural options.

Sports fans can also attend Tampa Bay Buccaneers and Tampa Bay Lightning games.

Visit Tampa Bay’s President and CEO, Santiago C. Corrada noted that despite the hurricanes, the city's tourism and meeting infrastructures were unharmed.“Our fall marketing campaign is designed with one central idea in mind — if travelers are looking for a place that is ready to show them adventure, relaxing vibes, and delicious dining, then Tampa Bay and its warm weather, blue skies, luxury hotels, Michelin-rated restaurants is the place to be.”