• by Teresa Buyikian , November 27, 2024

Forget the generic YouTube faux fireplace on TV this holiday season. Miller Light has upped the fake fire game with the launch of its multifunction YuleLager on Nov. 29.

The YuleLager is an actual IRL digital fireplace, but with a few added extras for Miller Light fans. In addition to displaying a roaring fire with a bubbly beer backdrop on its BeerBlaze LED screen, the YuleLager also emits the sounds of a fire along “with the satisfying pop of a freshly opened Miller Lite,” per the brand. Hooks are placed above the Miller Light branded “fireplace” to hold holiday stockings.

Perhaps the most important aspect of the YuleLager is that it serves as more then holiday décor—it also serves Miller Light. “An insulated, fully removable chimney-inspired beer tower allows fans to pour ice-cold Miller Lite straight from the crafted wooden base of the YuleLager,” according to a release.

“As a beer brand known for going all out during the holidays, we wanted to create an epic item that encourages fans to come together with friends and family,” said Alan Bremerkamp, director of marketing for Miller Lite, in the announcement.

The YuleLager will be available for $250. while supplies last at shop.millerlite.com. In addition to the YuleLager, the brand has an extensive line of holiday items including “Beernaments,” stockings, hats, tree skirts, sweatshirts and tree lights.

The brand hasn’t forgotten those fans not quite willing to invest in a YuleLager; the virtual BeerBlaze is available to view or download on YouTube.