• by Fern Siegel , December 4, 2024

Language-learning program Rosetta Stone debuts its first integrated campaign in a two years with three new spots.

Creative agency Mekanism produced the ads, which show how learning a new language can enhance your life.

All are part of the brand's "Now We're Talking" platform, which makes the introduction to language fun.

In "Oui Chef!"  a simple French lesson inspires the cook and she cooks with abandon, while in "Flamenco," a man learns "bailar" is Spanish for dance, and he begins to move like a pro.

The campaign runs across broadcast, online video, digital, social and OOH channels. All three spots end with: "Rosetta Stone's language-learning tools may just be too immersive."

Rosetta Stone has reduced its spending on TV and online marketing, while shifting to direct digital advertising and social-media marketing. It's invested more in Facebook, as well as email marketing.

Earlier, the company tapped Visually to create more visually arresting content to convey its message and better reach a target audience, such as infographics, ebooks and video graphs. It's also investing more in advertising. Previous campaigns from B. Creative Group include “Born Ready,” the “More Than Words” and “Ability/Confidence.”

"Now We're Talking" is Mekanism's first work for the client.