• by Fern Siegel , December 11, 2024

New York-based The Unquantifiable, agency that specializes in designing for emotion, named Tavit Geudelekian as head of strategy.

Geudelekian will lead the agency's business and creative strategy.

“When Tavit and I connected about this role, we kept coming back to the ‘Experience of Everything’ and inspiring brands to deliver on what we call meaningful moments in the consumer journey,” said Brandon Ralph, The Unquantifiable's founder. Ralph also co-founded Code & Theory and was Chief Experience Officer of Equinox.

Ralph called Geudelekian “the perfect partner in helping expand this philosophy into our clients culture and work driving affinity and results.”

Previously, Geudelekian served in senior roles at Code and Theory, where he worked on brands such as Maybelline and Comcast.

Earlier, he was integrated marketing director, SunCommon.

“Joining The Unquantifiable is an incredible opportunity to redefine how brands engage with their customers,” said Geudelekian.

The Unquantifiable's creative work has include Comcast, Equinox, Lifestance and Urby.