• by Fern Siegel , December 12, 2024

Famous Footwear's holiday campaign — "Unwrap Famous" — is set during an elementary school concert. But the focus is less on "Jingle Bells" and more on the young players' shoes.

The kids look cute — but their musical talents leave much to be desired.

The Mayor created the new ad to promote gifts for the holidays.

"Unwrap Famous" is running 15- and 30-second spots across TV, OLV and radio. This is agency's second seasonal effort with the brand. It was awarded the shoe account in the spring.

The Mayor's other client work includes Consumer Cellular, Hilton Tapestry and Vanderbilt University.