Kellanova brand Pringles potato chips announced today that it was returning to the Super Bowl for the eighth straight year in 2025. 

But this time around, it has a new ad agency calling the creative shots—Interpublic's FCB, which won the account in July. WPP’s Grey previously serviced the Pringles account. 

The Pringle 30-second spot will air at the end of the second quarter. 

No details yet on the creative, although as in past years it will take a humorous tone. 

Last year the brand recruited actor Chris Pratt for its ad which featured a running joke about the similarity between Pratt’s mustache and the Pringles’ logo.  

Starcom handled the media buy for the spot. The game airs Feb. 9, 2025 on Fox and will stream on Fubo.