WPP has named Prashant Mehta managing director of its India-based Global Delivery Center. 

Previously he was global managing director of global assets at Accenture Song, responsible for its generative AI-led asset strategy, delivery and adoption. Prior to Accenture, he was the Global Chief Product and Delivery Officer for Dentsu Creative & Experience, and group vice president at Publicis Sapient. 

Mehta is tasked with expanding WPP’s Global Delivery Center which ensures that specialist capabilities such as cloud modernization, hyper-personalization, composable commerce, VR and XR experiences, generative AI and product engineering are accessible to WPP teams around the globe.  

The Center is underpinned by WPP Open, the holding company’s AI-driven operating system.