GKV, the agency of record for Candy
Shop Cocoa, has enlarged its campaign.
GKV has been driving the rollout with a national cross-platform advertising campaign — "Be Cocoa Happy" — running on CTV, cinema advertising,
online video, digital, social and retailer activations nationwide.
Candy Shop Cocoa is also sponsoring Hot Chocolate Runs in various cities,
beginning Dec. 15, 2024 through December 2025.
The four candy-inspired varieties, first launched at regional retails such as HEB in Texas, are now available on Amazon, Kroger and Walmart.com.
Flavors include Hersey's Milk Chocolate, Reese's Peanut Butter Cup, York Peppermint Pattie and Hershey's Cookies 'N' Creme.
The brand plans to launch a new Almond Joy flavor in summer
2025.
“We set out to create a campaign that truly embodies the pure joy that comes from that first sip of cocoa mixed with the whimsical personality of Hershey’s candy,” said
Chris Stark, creative director at GKV. “Candy Shop Cocoa is more than just an incredible cup of cocoa — it’s about capturing moments of happiness one cup at a time."
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Baltimore-based GKV client work includes the Maryland Department of Health, CareFirst BlueCross BlueShield, Sprint, Pandora and McCormick.
Candy Shop Cocoa is a product of Kent Precision
Foods Group.