• by Tanya Gazdik , December 14, 2024

Mini USA and Pantone teamed up to celebrate color and design at this year’s Pantone Color of the Year 2025 event in New York City.

The new 2025 Mini Cooper Convertible, which arrives at dealers in January, was featured at the annual event in Pantone 17-1230 Mocha Mousse, the Pantone Color of the Year 2025. Although it was well received, Mocha Mousse will not be offered on any Mini models in the future, according to the automaker. 

The Dec. 5 event featured immersive exhibitions, design interpretations of this year’s color, and installations that brought the Pantone Color of the Year to life.

Partnering with Pantone to unveil the Color of the Year 2025 was a natural fit, uniting two brands that share a passion for bold design and inspiring creativity through color, says Mike Peyton, vice president Mini Americas region.

“The collaboration between Mini and Pantone exemplifies our commitment to innovative design and vibrant expression,” Peyton tells Marketing Daily. “This partnership allows Mini to demonstrate one of the many ways that we inspire creativity and individuality with our owners through color.”

Mini owners are known for embracing a wide variety of colors, showcasing their love for personalization and bold self-expression, says Patrick McKenna, department head of marketing, product and strategy at Mini USA.

“This enthusiasm for unique hues reflects Mini's focus on offering a diverse color palette that resonates with individual styles,” McKenna tells Marketing Daily.

Historically, Chili Red and British Racing Green have been popular colors for Mini, reflecting the brand's vibrant personality and racing heritage, he says. 

Mini's palette also includes Sunny Side Yellow, Indigo Sunset Blue, Blazing Blue, Icy Sunshine Blue, Ocean Wave Green and Copper Grey.

At Mini Takes the States, the automaker’s biennial road rally, it is common to see Minis in every color of the rainbow and also “a full range of designs, decals, and artwork as Mini owners proudly showcase their uniquely customized vehicles,” McKenna adds. “This colorful display reflects the brand's strong emphasis on individuality, creativity and self-expression, which are core to the Mini community.”